STAGING AVON OHIO HOMES TO SELL | AVON LAKE HOME LISTINGS
STAGING TO SELL BAY VILLAGE REAL ESTATE | NORTH RIDGEVILLE HOMES FOR SALE
WESTLAKE OHIO REALTOR STAGES HOMES | LORAIN COUNTY HOME STAGING
STAGING AMHERST HOMES FOR SALE | FAIRVIEW PARK HOME STAGING TO SELL
Staging Your Home For Sale -
Is It Worth The Investment of Money and Effort?
"The Investment IN ASP Staging Your Home will Always be Less than a Price Reduction ON Your Home!"
- Barb Schwarz, The Creator of Home Staging
Statistics show that homes that have been professionally staged, on average, sell for 6% to 10% more then non-staged homes. Survey results very, according to source and market, but some research such as from the U.S. Housing and Urban Development reports that a staged home will sell, on average, for 17% higher than an un-staged home. There are actually many homes that see even higher gains after staging. But no matter whatsource you look at, the evidence is obvious - staged homes bring higher selling prices then those that are not staged.
A National Association of Realtors survey - found that "the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price".
In this buyers' market, a seller needs to have every advantage in order to make sure his home stands out above the competition. There are far less home buyers than homes on the market...This means that if you have your home properly staged before putting it on the market for sale, the home staging could get you significantly more money in your pocket! No matter what your home's price range, an extra 6% to 10% can amount to a lot of money. On a $200,000 sale, that could mean $12,000 to $20,000 more for you! If the U.S. Housing and Urban Development report is correct, then their 17% stat would amount to $34,000 more in your pocket, if you would stage your home, rather than selling it unstaged. The cost to properly stage your home for sale would be very minimal compared to the return on that staging investment. It really does pay for itself. In fact, for every well spent staging dollar, you can expect a $2-3 return!
Furthermore, staged homes sell on an average of 83% LESS time on the market than do unstaged homes. And we've probably all heard at one time or another that TIME IS MONEY. Buyers most always ask the question, "how long has this home been on the market?" when they first look at a home, and if they do decide to make an offer, they generally use the answer to that question to determine how much they should offer. Even though buyers may not be qualified real estate appraisers, they do know that most likely the time a house has been on the market determines whether it is even worth the asking price, or perhaps how much that home seller must now be come down on his price, if he's ever going to sell that home. Moreover, it's human nature to want something more, if someone else wants it, so a house that's been sitting for months on the market is an obvious indicator to buyers that no one wants to buy it, and in turn, this can't help but cause any prospective buyer to contemplate that maybe he shouldn't want to buy it either.
JoAnn has years of experience successfully assisting her homeowners in staging their homes to sell. Let JoAnn put her staging knowledge and recommendations to work for you; a free consultation is included as part of her marketing plan in selling your home. JoAnn welcomes your call at 440-781-1924 to arrange that, but in the meantime, here are ten secrets for selling a home:
Freshen up the home by removing wallpapers and painting walls a warm neutral color, such as a mocha, or a warm browntone, like a coffee with cream. Warm neutral colors appeal to a wider range of buyers and make each room look inviting and updated, yet neutral enough to complement a variety of decors. It's best to have a consistent flow of color and style from room to room, rather than a choppy inconsistent decor. The colors of paint and flooring don't need to be identical, but merely complimentary to adjoining room colors. It's far easier for a buyer to visualize himself in the home, if he doesn't have to also visualize someone else's personal items out of the home.
And a buyer will always overestimate what it would cost to neutralize a home, so a carpet allowance, for example, will never have as much impact as would having the work completed for the buyer to see. Just as a picture is worth a thousand words, so is the impact of actually having the work completed for the buyer to see. Only 40% of home buyers are able to visualize beyond what they can actually see with their own eyes, so the more neutral a room's decor, the better most potential buyers can imagine a variety of options for the use of the space, and hence to see the home's true potential. And keep in mind that buyers often do not have the funds to move into a property and then to also come up with more money to address repairs, painting, etc., so those buyers are much more likely to opt to purchase a home that is staged, as that home appears to be move-in-ready.
Take a close look at the floor coverings in each room. If you have hardwood floors under the carpet, you will always make money by removing it, even if the floor is not in perfect condition.
Allow as much light as possible to enter the room. Open up all draperies, blinds, shades or other window coverings, and have plenty of lighting strategically placed and turned on, for each showing.
Remove the clutter of everyday life - all utilitarian items, stacks of paperwork and books, toiletries, kitchen utensils, electronic equipment and general clutter. Remember: less is more! JoAnn recommends donating or disposing of unneeded items, and packing all other items that are not necessary for everyday life, in neatly labeled boxes, which actually helps to prepare for the upcoming move, while also making the home much more presentable and appealing during showings.
Remove furniture from each room that does not go with the decor, such as items that stand out too much and items that are worn or of an unappealing color. Remember that in most cases, the furniture does NOT remain as a part of the sale, so it's important not to have the furniture be the focal point in the photos being marketed. Attractive pillows and accent items can provide touches of color, without being detrimental to the sale.
Place the remaining room furnishings in a way that makes best use of the character of the space. A room should be balanced so that people do not focus on one particular piece of furniture, but instead creates a focal point in the room, of a view or of the fireplace, or some interesting feature of the room.
Now that you've removed the clutter from your home, adding some nice but inexpensive accessories will greatly elevate the perceived value of the home. Personal items of the current owner, such as family photos and memorabilia, should be removed, as it's much harder for a buyer to picture himself in a home where so much of the current owner is on display.
Clean, clean, clean. Every crevasse within the home should be spotless and gleaming. Windows and screens should be especially clean, to enhance the views from those windows. Closets should be decluttered and organized to maximize space. A double rod can visually enlarge even a small closet. Packed, overflowing closets can be a real deal-killer, as they make a strong statement of the lack of storage space in the home.
You can't over spend on fresh plants, floral arrangements and landscape plants. All these provide a strong addition to the ambience you want to create.
Go on vacation! The houses that sell for much higher prices are homes that do not have the slightly disheveled look which comes with showering in the morning and cooking dinner in the evening. Being gone also will lower your level of stress and make the house easier to sell. Think of it this way: Your vacation will actually make you money. If a vacation is not feasible, at least vacate the home during showings, to allow a potential buyer to be able to feel free to thoroughly look at the home, with his real estate agent.
This also permits the agent to chat with the perspective buyer about the various amenities of the home, financing options, and to handle the buyer's objections, etc., before leaving the property. Remember: often the agent and his/her buyers arrive in separate vehicles, and so the time they are in your home is absolutely key for them to be able to discuss whether it meets their needs, how it compares with other homes they have seen, and how it fits within their financing options. That buyer's agent will have much more effect discussing your property with that buyer, and possibly being able to then and there discuss making an offer on your home. There's no better time for that agent to "ask for the order," than while the buyer is "hot," rather than to have him/her leave and try to resurrect interest after the fact. And certainly, having privacy to discuss it would greatly increase the chances of that happening.
To summarize, in this tough real estate market, more than ever, it's especially important to come out of the gate, on the market with your best foot forward. Your home can stand out above the competition, if it is presented in a way that makes it appealing to the largest pool of buyers, not just to those that have the ability to envision it with a creative eye. By staging your home to show all buyers its true potential, you have immediately increased your buyer pool by the 60% of buyers who do not have a creative eye.
And in this age of high technology, over 86% of buyers are using the internet to search for homes, to find and screen the homes they want to see in person. That's why more than ever before, it's very important to have rooms that translate in photos and online in a favorable light. If the buyer eliminates the home from the pool of homes he opts to schedule an appointment to see, because the photos show the rooms as dated, cluttered and unappealing, then your home gets cut out of the home selling market, before it even gets a chance. It's very unlikely that those buyers will ever make an offer on your home, if they don't even want to see inside it.
Have the buyers at "Hello!" Finding the right buyer for your home is like going on a first date...you would not go on that date with curlers in your hair or in ratty clothes. When you first meet, you want to be dolled up to make the best first impression. That's the same kind of great first impression that you need to have when marketing your home. From the curb appeal, to the front door and entryway, and to each room of your home, you want to keep the buyers enthralled and interested. It's much harder to turn a frown into a smile, than it is to maintain a nod from the get-go.